goodreads on reade

Three brands were selected: GoodReads (a reading app), R/GA (advertising agency) and WeVR (staple in VR technology) to merge into a new brand. A space was then designed to reflect that brand.

A mixed-media library was proposed, in which it houses all books on GoodRead in different sections and zones of an existing block. It can be navigate through a progressive app to further immerse and enhance experience and create a new world within worlds (like reading a book). Its suggestive setting is inspired from agencies' diverse ventures.